Breaking the Deadlock for Cross-Border E-Commerce: ITG Tools Empower New Compliant Customer Acquisition Paths on Telegram

    Amid the increasingly fierce competition in cross-border e-commerce,How do I set the Telegram activity tag? Telegram customer acquisition tools implement user segmentation Telegram has become a crucial platform for enterprises to expand into overseas markets, thanks to its massive user base and precise community targeting capabilities. However, the platform’s strict restrictions on automated operations and high requirements for user privacy protection have left many cross-border e-commerce businesses repeatedly frustrated in their customer acquisition efforts. Balancing compliance and efficiency has become a pressing challenge to address. This article will take the cross-border e-commerce industry as an entry point, detailing how to leverage the ITG Global Screening Tool to achieve accurate and efficient customer acquisition while adhering to Telegram’s rules.

    Telegram has detailed and strict regulations for commercial promotion, especially for cross-border e-commerce activities such as user addition and product promotion, with clear "red lines" defined. Firstly, it prohibits the use of scripts or tools to bulk add non-contact users to avoid harassing users; secondly, it sets limits on the frequency of sending identical content to prevent excessive marketing; at the same time, all promotional information is required to be free of false advertising, and user personal privacy information must be protected.

    For cross-border e-commerce businesses, these rules are not "restrictions" but rather the "safety line" for standardized operations. From a compliance perspective, the ITG Tool is equipped with a detection system synchronized with platform rules: on one hand, it automatically identifies high-risk operations such as bulk user addition and high-frequency messaging, and reminds users to adjust in real time; on the other hand, it handles the collection, storage, and use of user data in compliance with regional privacy protection laws (such as the EU’s GDPR and data protection regulations in Southeast Asia), ensuring every operation falls within the framework of rules.

    The core demand of cross-border e-commerce is to find overseas users interested in specific categories (such as 3C digital products, home goods, and fashion apparel). Through multi-dimensional screening functions, the ITG Tool helps enterprises shift from "wide net-casting" to "precise targeting" in customer acquisition.

1. Precisely Locating Target Users

    The ITG Tool supports exclusive screening dimensions tailored for cross-border e-commerce, including:Region and consumption habits: Screening users in specific countries or regions (such as Indonesia and Malaysia in Southeast Asia, Germany and France in Europe) and aligning with local consumption preferences (e.g., Southeast Asian users pay more attention to cost-effective products, while European users prioritize quality and environmental friendliness);Shopping behavior characteristics: Identifying users who frequently interact in cross-border e-commerce channels, participate in product discussions, and inquire about logistics information;Interest tag matching: Based on product categories, matching users who follow relevant groups or channels focused on topics like "cross-border shopping," "overseas discounts," and "recommendations for imported good products."

2. Implementing Compliant Customer Acquisition Strategies

    A cross-border e-commerce enterprise specializing in home goods implemented a comprehensive compliant customer acquisition plan using the ITG Tool: first, it screened user groups in Southeast Asia who follow topics like "home renovation" and "rental essential items"; second, it posted high-quality content (such as home matching guides and product usage scenario videos) on Telegram channels instead of directly pushing advertisements; finally, in groups where target users gather, it answered users’ questions about home product purchases in the role of a "sharer," gradually guiding users to follow the channel.

    Within 3 months, the enterprise had no violation records, successfully attracting over 4,200 precise users. Among them, 30% of users accessed the store through channel links, and the average order value (AOV) increased by 25% compared with traditional promotion methods.

(Editor: Encyclopedia)