Avoid These Pitfalls! A Review of Common Mistakes in Telegram Number Screening – How to Double Your User Acquisition Efficiency?

    In the current digital marketing landscape,Microsoft advertising Telegram (abbreviated as TG) number screening has become a crucial method for enterprises to acquire targeted users. However, many enterprises often fall into various mistakes during the implementation of TG number screening, significantly reducing its effectiveness. This article will systematically sort out the common mistakes in TG number screening and detail how to achieve twice the result with half the effort in user acquisition through the ITG Global Screening tool.

Manifestation of the Mistake:

    When conducting TG number screening, many enterprises overly focus on user quantity while neglecting quality. They often set excessively broad screening criteria, resulting in a large user base but an extremely low conversion rate. For example, an e-commerce enterprise once acquired 100,000 users at once, but the number of actually active users was less than 1,000.

Solution:

    When using the ITG Global Screening tool, it is recommended to adopt a precise positioning strategy:Establish a multi-dimensional user profile model, covering basic attributes, behavioral characteristics, and interest preferences;Set dynamic weight allocation to adjust screening criteria according to different business goals;Implement a hierarchical screening mechanism: start with breadth, then deepen, and gradually achieve precision.

Success Case of a FinTech Company:

    By setting precise screening criteria through the ITG tool, the company defined its target users as the group of "25-45 years old, with investment experience, and active in financial groups". Among the final 5,000 acquired users, the proportion of valid users reached 85%, far higher than the industry average of 30%.

Manifestation of the Mistake:

    Excessive focus on short-term indicators such as the number of new users, while ignoring user quality and long-term value. A social platform once quickly acquired a large number of users through loose screening, but its monthly retention rate was less than 10%.

Solution:

    Establish a multi-dimensional evaluation system:Short-term indicators: number of new users, first interaction rate;Mid-term indicators: user activity, engagement level;Long-term indicators: retention rate, customer lifetime value.

    The data dashboard provided by the ITG tool can track indicators across multiple dimensions simultaneously, helping users comprehensively evaluate the effect of number screening.

(Editor: Encyclopedia)